Chadly (Chedli) Boujellabia
Founder / Managing Partner & CEO
Mr. Boujellabia founded Alyssa Partners in Hong Kong in 2012 initially as an advisory firm and progressively transformed it into an investment management platform. With 20 years of experience in real estate investing and lending of which the last 13 years were spent focusing on the Japan market, Mr. Boujellabia’s focus within the firm is overseeing investments and capital partnerships.
Before founding Alyssa Partners, Mr. Boujellabia was the President and Representative Director of Eurohypo Japan Corporation (Commerzbank Group) where he led several high-profile debt restructurings post global financial crisis including Pacific Century Place Marunouchi and Shiba Koen Building. Mr. Boujellabia started his career at Eurohypo AG in London (Deutsche Bank Group) and held several senior positions within Real Estate Investment Banking, European Structured Finance and Capital Markets.
Mr. Boujellabia holds a bachelor degree in Finance from Institut Superieur de Gestion de Tunis (Tunisia) and a master degree in International Banking and Finance from Le Havre Normandie University (France).
Partner and Head of Acquisitions
Mr. Hirota joined Alyssa Partners in Tokyo in November 2020 as Partner and Head of Acquisitions. In his role, he is responsible for identifying investment opportunities across all asset classes as well as portfolio management.
Prior to joining Alyssa Partners, Mr. Hirota was the CEO and Representative Director of Myria Residential, a Japanese multifamily residential investment firm under the umbrella of a major US state investment board.
Prior to launching Myria Residential, Mr. Hirota spent nearly 20 years with Morgan Stanley in Tokyo where he held several positions within NPL and real estate investing as well as real estate lending and securitization. His last position at Morgan Staley was Head of Underwriting in the Securitized Products Group.
Mr. Hirota started his career at Nomura Real Estate where he spent over 5 years in the office development and leasing department developing partnerships with off-shore companies.
Mr. Hirota holds a Bachelor of Arts in Economics from Seikei University and a Master of Science in Administration from Boston University.
Partner and CFO
Mr. Asato joined Alyssa Partners in Tokyo in April 2020 as Partner, Representative Director and CFO Japan. He is responsible for daily operations including finance, HR and compliance.
Prior to joining Alyssa Partners, Mr. Asato held several finance positions at ABN AMRO and Commerzbank Group in Tokyo. His last position was COO and Representative Director of Eurohypo Japan Corporation where he worked alongside Mr. Boujellabia during the post global financial crisis restructuring.
Mr. Asato started his career at KPMG in New York as part of the US/Japan audit team as well as Transactions Due Diligence for NPL portfolios held by financial institutions.
Mr. Asato holds a Bachelor of Science, with double majors, in Finance and Accounting from Leonard N. Stern School of Business at New York University.
Chief Operating Officer
Mr. Fridley joined Alyssa Partners in Tokyo in September 2023 and is currently serving as Chief Operating Officer. Mr. Fridley is responsible for daily operations including business development initiatives, fund management and capital markets projects.
Previously, Mr. Fridley was president and CEO of Strategic Asset Solutions, an investment advisory firm focused on monetizing corporate real estate through sale and leasebacks. Before Strategic Asset Solutions, Fridley enjoyed stints as a senior executive of Capbridge Investors, New City Corporation and CB Richard Ellis Investors (now CBRE IM).
Mr. Fridley is a seasoned real estate executive with 24 years of experience in the Japanese market and has been involved in transactions valued at over JPY 600 billion.
Before moving to Tokyo in 1999, Mr. Fridley served as the Director of the Asia Pacific Advisory Group for CB Richard Ellis, based in Honolulu, Hawaii, providing advisory services to Asian-based owners of U.S. real estate. Mr. Fridley served four years in the US Coast Guard.